You might need a waiting list


Picture of Caterina Kostoula

Caterina Kostoula

Caterina Kostoula is an executive coach and founder of The Leaderpath.

Her mission is to coach pioneering leaders for impact and fulfilment.

She has worked as a Global Business Leader at Google where she was
also a 5-star rated internal coach. She has coached leaders and teams from Google, Amazon, Stripe and Workable, as well as a number of startups.

Caterina teaches the popular Life Vision Programme at INSEAD Business School.

Her work has been featured in Forbes, Fast Company and Thrive Global. Her best-selling book, “Hold Successful Meetings”, was published by Penguin in 2021. Her TEDx talk is called “Do your goals prevent your success?”


– MSc in Executive Coaching from Ashridge Business School (EMCC-accredited)


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You might need a waiting list

In this video, Caterina Kostoula of The Leaderpath ( shares why you might need a waiting list.
“I realized that my coaching practice is fully booked for the next 3-4 months. I need to establish a formal waiting list. It is something I would have hesitated of doing in the past. I would be afraid to ask clients to wait out of fear they won’t.

But, luxury brands have waiting lists and people are willing to wait. Having a waiting list demonstrates you are oversubscribed, your service or product is in demand and you are so confident in your value that you can ask people to wait. People will wait for an iPhone or a Birkin bag.”

How can you implement the concept of the waiting list in your work or your life? Where do you need to tell people that they need to wait for you?

Would you like to shift your mindset, increase your motivation, create more impact and achieve more fulfilment? Download our FREE Leadership Toolkit, packed with guides to assist you on your journey

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