The myth of hard success with Caterina Kostoula

Table of Contents

In this episode

Caterina Kostoula is an executive coach and founder of The Leaderpath. Her mission is to coach pioneering leaders and teams for meaningful impact and fulfillment.

​Prior to The Leaderpath, Caterina was a Global Business Leader at Google. She managed some of the company’s largest C-level partnerships. She was also an internal coach, awarded a 5-star-rating distinction from her coachees.

Caterina has coached leaders from Google, Amazon, Vodafone, Ferrero, ArcelorMittal, Workable, and several entrepreneurs. She collaborates with INSEAD, coaching Executive MBAs and alumni. She is a member of the Forbes Coaches Council.

Caterina has lived in more than seven countries across America, Europe, and Asia. She now lives in London.


Our Discussion

2:17 Caterina shares how team coaching set her on the path to writing her book

5:17 She explains the idea behind her 4 D’s Framework for meetings

8:13 Caterina discusses the importance of trust in meetings and how to foster that trust

11:14 The most common mistakes people make in meetings

13:02 Caterina shares about the myth of the lonely genius

15:19 Caterina outlines 3 reasons not to have a meeting

18:20 We discuss ego management

21:07 Caterina answers how she coaches her clients on the difference between when to push through the hard and when to opt out

23:04 Shelley shares a quote from her favorite book and how it relates to the illusion of struggle

25:45 We discuss burnout and the dangerous myth of associating struggle with success

28:03 Caterina shares how she coaches about failure

32:05 Caterina explains Leaderpath

33:48 Caterina shares about her book, Hold Successful Meetings, available now for pre-order


Picture of Caterina Kostoula

Caterina Kostoula

Caterina Kostoula is an executive coach and founder of The Leaderpath.

Her mission is to coach pioneering leaders for impact and fulfilment.

She has worked as a Global Business Leader at Google where she was
also a 5-star rated internal coach. She has coached leaders and teams from Google, Amazon, Stripe and Workable, as well as a number of startups.

Caterina teaches the popular Life Vision Programme at INSEAD Business School.

Her work has been featured in Forbes, Fast Company and Thrive Global. Her best-selling book, “Hold Successful Meetings”, was published by Penguin in 2021. Her TEDx talk is called “Do your goals prevent your success?”


– MSc in Executive Coaching from Ashridge Business School (EMCC-accredited)


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The myth of hard success with Caterina Kostoula